Less is More: Ruby Kisses 24/7 Eye Shadow Magic Primer vs Urban Decay Primer Potion

Our thinking is pretty simple. Why pay more when you can pay less?

We put our penny-wise philosophy to the test and go head-to-head, or shall we say “eye-to-eye”, with Urban Decay Primer Potion. Why the high price tag, Urban Decay?


Our 24/7 Eye Shadow Magic Primer Magic works hard around the clock to keep eye shadow vibrant and crease free. Within the specially designed bottle is a sheer, nude base that smoothly glides on to give you 24/7 flawless color and vivid shadow without a fading, creasing or running…and for a fraction of the price of Urban Decay Primer Potion.

There’s no other eye prep out there that even comes close to delivering the results of Ruby Kisses 24/7 Eye Shadow Magic Primer.

It’s truly magical.

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